Friday, September 17, 2010

Falling for Turquoise - Dedicated E-mail

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DEDICATED E-MAIL

September 17, 2010 | Everywhere

Falling for Turquoise

Kelly Ripa and Electrolux!

Camouflage? Fur accents? Forget it. You need but one trend this fall: turquoise. Not convinced? Ask Kelly Ripa and Electrolux.

The two are supporting Ovarian Cancer Awareness Month (September) by going totally teal (the cause’s official color).

First off, they’re donating $200 to the Ovarian Cancer Research Fund for every Electrolux Perfect Steam™ washer and dryer sold in the Turquoise Sky shade (which, by the way, will look lovely in your laundry room) as part of their whopping $750,000 commitment to fund research to find a cure for the disease¹.

Electrolux!And that’s not all. While adding oomph to your laundry room, Perfect Steam™ washers and dryers rid clothes of stains and wrinkles, transforming them from rumpled to runway ready. See for yourself as Ripa hosted a catwalk for the cause, featuring top fashion bloggers strutting turquoise-accented ensembles.

You can get involved, too. Just go to kelly-confidential.com, press the Perfect Steam™ button, and Electrolux will donate $1 to OCRF². While there, enter for a chance to win shopping sprees and the grand prize, a Perfect Steam™ washer and dryer³. Turquoise never looked so good.

Learn more about the new appliances and how you can help support OCRF online at electroluxappliances.com.

¹From September 8-30, Electrolux will donate $200 to OCRF for each Turquoise Sky Perfect Steam™ washer/dryer pair purchased at participating U.S. retailers up to $100,000.
²From September 8-30, Electrolux will donate $1 to OCRF each time you press the Perfect Steam™ button, with a minimum of $35,000 and a maximum of $40,000.
³No purchase necessary. Official rules available online at kelly-confidential.com.


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