Monday, May 20, 2013

We're Flipping for This Hair Tool

This Way to Smoother Strands
 


Everywhere | May 20, 2013

Flipping Out
Ferrum Styler smoothes strands the new-fashioned way
 
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ferrum!

As the child of a Baby Boomer, you’ve heard certain legendary stories more than once.

Like the time she took a summer road trip and ended up joining a commune along the Russian River.

Or how throughout high school she longed for sleek Marcia Brady hair. So she’d ask her mom to straighten it with an actual iron and board.

Finally, you can relate.

The Ferrum Professional Styler — brainchild of hair stylist Barbara Abbasi and her son, Ashkan — works like a shorthand version of the laundry-room staples.

On one side, a high-tech tourmaline-coated ceramic plate heats up to 450 degrees in 30 seconds. On the other, fire- and static-proof fabric covers a soft sponge that stays cool to the touch.

When running the tool over strands, keep the cushioned side closest to your head. Heat shines and smooths the outside; cloth aerates locks so they stay bouncy from root to tip. You never have to worry about helmet head and stringy ends again.

Jan would be so envious.

Available at ferrumiron.com, $189.

Photo: Courtesy of Ladies & Gents

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