Wednesday, June 29, 2011

A Cure for the Common Bag

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June 29, 2011 | Everywhere
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Sedgwick Handbags Debut

sedgwick studio handbag!

Allison Reynolds Syndrome

Common name: Ally Sheedy-itis

Symptoms: Achy neck and shoulders, uncontrollable urges to dump contents of cluttered purse in front of strangers as a cry for help.

Course of treatment: Steady exposure to Sedgwick handbags, as administered by Ashley Baker (in residence as executive editor of The Daily and The Daily Front Row) and Carly Beck (consultant who did rounds as brand director at Steven Alan and sales exec at DVF). Current study of Southwest landscapes — captured by tierra blanca white lace and gray sandstorm tie-dyed leathers — prove therapeutic.

Protocol: Fill the Georgia or Mabel with necessities (cell, wallet, keys, lipstick). If patient goes into shock, transition to the larger Painter’s Tote. Increase milligrams in fall: New styles evoking coastal Maine in the winter are currently in R&D.

Dosage: Take one out at night and call us in the morning.

Available online at arcadeboutique.com, $286-$586. To see styles, go to sedgwickstudio.com.

Photo: Courtesy of Sedgwick

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